As we get closer to bringing Cirdia into the world, we get a question that’s both simple and incredibly important: "So, why are you using Kickstarter?"
It’s a fair question. For many, the word "crowdfunding" can bring up a mix of excitement and valid concern. We’ve all heard stories of projects that were delayed, didn’t deliver, or weren’t what they promised. We see that, and we respect the trust you place in any project you choose to support.
That’s why I want to be very clear about our choice. For Cirdia, using Kickstarter isn't a last resort or a simple sales channel. It was a deliberate decision we made on day one, because it has very little to do with traditional funding and everything to do with our two most important values: our independence and our community.
Independence Is Our Bedrock
The standard path for a tech startup often involves seeking money from venture capital firms. While that’s the right path for many, it wasn’t the right one for us. That kind of funding can come with intense pressure to grow at all costs, which often leads to compromising on core values, like monetizing user data.
We refuse to make that compromise.
By launching on Kickstarter, we remain accountable to you, our community, not to a boardroom of outside investors. As a Public Benefit Corporation, our mission to prioritize people’s wellness and protect your privacy is legally bound to our business structure. This path ensures we can always stay true to that promise.
This Is a Community, Not Just a Campaign
This brings me to the most important reason of all: you.
We’ve already begun building Cirdia with you through your thoughtful survey responses and feedback. Kickstarter allows us to make that partnership official. It’s a platform that is built not just for transactions, but for transformation, turning a group of interested individuals into a true community of founding members.
We don’t see our backers as customers pre-ordering a product. We see you as essential partners who are co-creating this solution with us, right from the start.
How This Empowers You
When you back Cirdia on Kickstarter, you aren’t just securing a device at the best possible price. You are claiming a seat at the table. It means:
- A Real Voice: You’ll have opportunities to provide feedback that helps shape our software, features, and future designs.
- Radical Transparency: You get a front-row seat for the entire journey. We’re committed to regular, honest updates that share the challenges as well as the wins.
- Shared Success: You are helping to build a company that listens, and you are sending a message to the entire industry that there is a better way to create wellness technology.
Answering Your Practical Questions
Trust isn't just about philosophy; it's about being straightforward. Here are honest answers to the most common practical questions:
- What happens if you don’t meet your goal? Nothing. Kickstarter is an all-or-nothing platform, which means you will not be charged a single penny unless our campaign is successful.
- When will it actually ship? We are targeting early 2026 for delivery. As a backer, you will receive regular, detailed progress updates every step of the way.
- Can I return it if I don’t like it? Yes. We have created a straightforward and fair return policy because we want you to love what we’ve built together.
Let’s Talk About This, Together
Choosing Kickstarter isn't just about funding our first production run; it's about starting this company in a way that’s accountable, transparent, and built in partnership with the very people we aim to serve.
To continue this conversation, we're thinking about hosting a live, informal "Meet the Team" Q&A call soon, where you can ask us anything about our mission, our background, the product, or this Kickstarter process.
To help us plan, we’d love to know if this is something you’d be interested in attending. There’s no commitment, but your feedback will help us choose the right platform to host a great event for everyone.
Click Here to Let Us Know If You’d Be Interested in a Live "Meet the Team" Q&A
Thank you for being a part of this journey.
With gratitude,
Mary